Proactive Support Fractional Leader

Leadership built for hyper-growth.

Helping SaaS businesses operationalise their customer support teams through agentic capabilities.

Wayne Jones, WAJONES CONSULTING
Engagement overview Active
Service scope Support Delivery + TAM AI native
Coverage APAC & global
Experience 27+ years Customer facing
Leadership 12+ years Global support
Scale journey Series A → Nasdaq IPO · fund raises · acquisitions

Fractional leadership

Senior support leadership, without the full time hire.

I embed with your leadership team on a flexible basis, owning support delivery, technical account management, or technical services outcomes while you scale. You get my domain expertise and leadership cadence at a fraction of the cost and hiring timeline of a permanent leader.

CEO
COO / VP Ops
CRO / VP Revenue
CTO / VP Product
Wayne Jones
Fractional leader Proactive support · TAM · Technical services
Support SOPs
TAM deliverables
Escalation + Incident Management

Partners with your permanent leaders, or stands in while you hire and scale.

Profile

Teams I have led

Global ELT

Comestri · Fluent Commerce

Global proactive support SMT

Workday

Global TSAM Leadership Team

Splunk

Application support

APAC Global Series B Acquisition

Technical support

APAC Global Series B IPO

Technical services

Global Series B Nasdaq

Site reliability engineering

Global Series B

Production readiness management

APAC Global Nasdaq
Region APAC · Global Stage Series B · IPO · Nasdaq

What I can help improve

Six capability pillars across operationalisation, agentic tooling, and leadership coaching.

Operationalisation Agentic tooling efficiencies Coaching

Escalation & Incident Management

  • Rapid response workflows Stabilise critical accounts and minimise downtime.
  • SLA/SLO governance Establish service levels that keep you contractually compliant.
  • Root cause resolution Eliminate recurring technical issues and operational toil.

Technical Health & Proactive Monitoring

  • Predictive health strategies Build TAM programs for platform reliability and risk mitigation.
  • AI & agentic tooling Deploy automated monitoring to catch anomalies early.
  • Value & ROI realisation Map technical performance to retention and customer value.

CX Account Alignment & Metrics

  • Cross functional synergy Align support with Sales, CS, and GTM strategies.
  • Voice of the customer Build CSAT and NPS tracking for continuous improvement.
  • Commercialised support Design tiered agreements, SLAs, and premium support models.

Runbook Optimisation & Efficiency

  • Automation focus Audit workflows to remove manual overhead and build automation.
  • Standardised SOPs Create scalable runbooks to reduce time to value for enterprise customers.
  • Modern tooling Optimise Zendesk and Knowledge Centered Support (KCS).

Leadership Coaching & Team Scaling

  • Global footprint expansion Scale teams across APAC, EMEA, and AMER.
  • Strategic mentorship Coach support managers into high impact, strategic leaders.
  • M&A and IPO readiness Structure operations for growth, mergers, and public listings.

Partner Support

  • Partner enablement Build scalable programs for SI, reseller, and ecosystem support models.
  • Tiered partner coverage Design SLAs, escalations, and support tiers for partner segments.
  • Ecosystem alignment Align partner support with direct customer support and GTM motions.

How we work together

Engagement models

Fractional leaders typically partner in one of three ways, then move through scoping, immersion, execution, and handoff together.

Typical engagement flow

  1. Scoping & objectivesDefine deliverables, time allocation, and the concrete outcomes you are paying for.
  2. ImmersionGet up to speed on goals, assess the team, and identify key operational blockers.
  3. Execution & leadershipLead as function head: run cadence, mentor staff, and implement systems without day to day grunt work.
  4. Handoff & transitionBuild a sustainable framework and prepare internal successors or systems for a seamless full time hire.

Discuss an engagement

About me

Who you're working with

Family man. Hyrox fanatic. I prioritise family, health, and fitness, and bring the same discipline to how I lead support organisations.

  • Family first: grounded, reliable, and in it for the long term with clients and teams alike.
  • Health & Fitness: competitive hybrid racing keeps me sharp; see race day on Instagram.
  • Operator mindset: 27+ years customer facing, 12+ years scaling global support from startup through Nasdaq listed scale.
Fitness & Life on Instagram →
Brighton Beach Marathon
Marathon · Melbourne
Hyrox Melbourne
Hyrox · Melbourne
Hyrox Melbourne with family
Hyrox · family
Hyrox Melbourne finish line
Hyrox · finish line
Hyrox Sydney
Hyrox · Sydney
Hyrox Sydney race day
Hyrox Sydney · race day
Hyrox Sydney with family
Hyrox Sydney · family
Training on the Golden Gate Bridge
Golden Gate · training
Chase Center, San Francisco
Chase Center · San Francisco
Lombard Street, San Francisco
Lombard Street · San Francisco

Let's build support that drives growth.

I'll reply as soon as possible.